Inspiring Leadership Development
Our Minset & Approach

Do Right Be Great | Leadership & Lifestyle
At Do Right Be Great, we offer a comprehensive platform designed to inspire leadership development and empower individuals and organizations to thrive in their leadership journeys. Our expertise lies in providing tailored coaching solutions that blend innovative techniques, data-driven strategies, and impactful resources to enhance leadership capabilities and drive meaningful growth.
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Founded on the principle that leadership isn’t just a title—it’s a lifestyle—Do Right Be Great began in the Midwest with a mission to empower individuals to lead with integrity, purpose, and genuine hospitality. Rooted in ethical leadership and personal development, we’ve cultivated a brand that resonates deeply with those committed to making a positive impact in their workplaces, communities, and beyond.
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What sets us apart is our unwavering commitment to the intersection of leadership and meaningful action. Unlike others, Do Right Be Great doesn’t just teach leadership skills—we inspire a mindset. Through empowering phrases like “Trust the process” and “Do it now” to actionable tools, apparel, and resources, we’ve created a culture that motivates leaders to grow, succeed, and leave a legacy.
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Our approach uniquely combines real-world hospitality insights with practical, results-driven strategies. Whether it’s through our Genuine Leadership Playbook or the DRBG Monthly Workbook, we provide the guidance, inspiration, and tools to make leadership a daily practice—one that transforms lives, teams, and organizations.
At Do Right Be Great, we don’t just lead—we climb higher, deliver more, and create enduring legacies.
More than a brand, we’re a movement—a call to action for leaders who are ready to do right and be great.
Team
Meet the DRBG Team
At Do Right Be Great, our mission is driven by a deep passion for leadership and personal growth, and it all begins with our founder, Austin J. Crawford. As a leadership coach with hands-on experience in hospitality, management, and organizational development, Austin has dedicated his career to inspiring leaders to embrace leadership as a lifestyle.
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While the team remains small—anchored by Austin as the founding member and supported by his partner Bethany, a consultant specializing in connection-driven leadership strategy—the vision is bold: to grow, expand, and build a network of professionals who embody the values of integrity, connection, and meaningful impact that define our brand. Bethany’s expertise in fostering authentic relationships and crafting collaborative strategies enhances our ability to deliver exceptional resources and insights tailored to each client’s unique journey.
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Though modest in size, Do Right Be Great operates with the professionalism, expertise, and innovation of a larger organization. This foundation allows us to provide exceptional coaching, tailored strategies, and impactful resources with a personal touch. Our goal is not just to guide leaders but to create a movement of professionals who live and lead with purpose, building teams and legacies that transform industries and communities alike.
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As we grow, our commitment to leadership excellence remains steadfast. Whether you're an individual seeking personal development or an organization looking to enhance team performance, Do Right Be Great delivers actionable insights and lasting results—proving that even the smallest beginnings can lead to the greatest impact.

Austin J. Crawford | @ajc4u
Senior Management Consultant, Team Development Specialist & Leadership Trainer

Bethany A. Crawford | @bethann91582
Connection-Driven Leadership Consultant & Leadership Trainer
Join Our Team
Exciting Opportunities Await
At Do Right Be Great | Leadership & Lifestyle, we are always looking for passionate individuals to join our team and contribute to our mission of inspiring leadership excellence. If you are dedicated to leadership development, personal growth, and making a positive impact, explore our career opportunities and take the next step in your professional coaching journey.
Executive Coach
As an Executive Coach at Do Right Be Great | Leadership & Lifestyle, you will be responsible for providing high-level leadership coaching to executives and senior leaders. Your role will involve conducting one-on-one coaching sessions, designing leadership development programs, and guiding leaders to achieve their full potential.
Team Development Specialist
Join our team as a Team Development Specialist and play a key role in shaping cohesive and high-performing teams within organizations. You will be facilitating team workshops, conducting assessments, and implementing strategies to enhance collaboration, communication, and productivity among team members.
Personal Growth Mentor
As a Personal Growth Mentor at Do Right Be Great | Leadership & Lifestyle, you will have the opportunity to guide individuals on their personal development journey. Your role will involve providing mentorship, creating growth plans, and empowering individuals to overcome challenges and achieve personal and professional success.