
In the world of leadership development and personal growth, names carry meaning. When we first launched, we chose Leadership Bench to reflect our commitment to wanting to develop leaders who could step up when called upon. However, the name quickly began to feel too limited for us and what we wanted to express. Our vision was not just about developing people “waiting on the bench”; it was about inspiring those who are active, engaged, and striving to be their best in every moment.
That’s why we decided to rebrand to Do Right, Be Great—a name that truly reflects our philosophy and purpose. We’re not wanting to just be another leadership organization; we’re ambitious about a lifestyle brand built around a core belief: greatness comes from doing what’s right. We’re creating this brand for people who understand that leadership is about integrity, action, and impact.
Why the Change?
Leadership Bench served as a good starting point, but it didn’t quite capture our deeper mission. We found it conveyed a sense of “being on standby,” whereas our philosophy is rooted in proactive, values-based leadership. We want to inspire leaders to live by their values every day, to actively pursue growth, and to make a positive impact right now.
Do Right, Be Great embodies this vision perfectly. It’s a call to action, a reminder that achieving greatness is about making the right choices consistently, even when no one’s watching. This name reflects our purpose to support leaders who are not only focused on career advancement but who also aspire to live with integrity, lead with compassion, and leave a legacy of positive impact.
Our Vision for Do Right, Be Great
This name change is about embracing a philosophy where leadership is more than a skill set—it’s a lifestyle. We believe that each of us has the potential to achieve greatness, and that the best way to get there is by doing what’s right, consistently and intentionally. Do Right, Be Great speaks to leaders who understand that true success is a balance of achievement and ethics, of ambition and purpose.
Our new brand represents leaders who see success as not just reaching goals, but how they reach them. With Do Right, Be Great, we’re building a community for those who lead by example, live with purpose, and strive to make a difference in everything they do.
Introducing Our Apparel Line
To help our community embody the spirit of Do Right, Be Great, we’re developing an apparel line that reflects this commitment to impactful living. Our apparel is designed for leaders who live their values, who want to carry the message of integrity and ambition wherever they go. Whether in the workplace, in the gym, or on a casual day out, our pieces are a daily reminder to lead with purpose and to aspire to greatness through doing right.
You can find out more about our apparel, blog and our brand vision on our website, DoRightBeGreat.com.
As we grow, we’ll be rolling out designs that align with our ethos and provide our community with quality, style, and purpose. If you have ideas or a voice that you want communicated let us know. This apparel isn’t just clothing—it’s hopefully a movement. Our intention is that each piece represents the values of leadership, integrity, and resilience that drive our mission. Your initial support will allow us opportunity to grow.
What’s Next?
With Do Right, Be Great, we’re taking a bold step into the future. We’re more than a company; we’re a brand that’s reimagining what it means to lead with integrity. Our journey forward is about inspiring our community to reach their highest potential through a balance of personal growth and doing right by others. We’re creating spaces, products, and experiences that celebrate and support this approach.
So, join us on this journey, and let’s continue to set a standard of excellence that’s grounded in ethical leadership and personal integrity. Check out our new offerings, stay tuned for apparel updates, and become a part of the Do Right, Be Great community. We’re excited to lead this movement together.
Final Thoughts
As we embrace Do Right, Be Great, we invite you to think about what greatness means to you and how integrity plays a role in your leadership journey. We’re here to support those who are committed to both. Thank you for being a part of our community, and let’s continue to build a legacy of leadership that makes a lasting impact. Visit us at DoRightBeGreat.com to explore our new brand, connect with our vision, and become part of a leadership movement that’s as purposeful as it is powerful.
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